The category of hygiene products includes a wide variety of products. Legislation applies general requirements to these products, so when creating advertising content, it is particularly important to consider the specifics of the product and the risks associated with its use.
Advertisements can be published in various forms: on television, radio, the internet, in print media, brochures, etc. Regardless of the format of the advertisement (video or audio recording, text, etc.), all elements of the advertising content must be clearly presented and not mislead consumers.
A professional evaluation of hygiene product advertising will help to avoid various discrepancies and the associated financial consequences and damage to reputation, while at the same time increasing consumer confidence and creating a realistic image of the product.
Considering the advertising format and product characteristics, we will help to ensure:
- The correct use of statements and warnings.
- Compliance with language requirements in the target country.
- Compliance of content with advertising legislation requirements.
- Compliance of texts, audio recordings, and visuals with the requirements applied by advertising channels (news portals, television channels, radio stations, etc.).
Advertising of hygiene products: what to pay attention to?
When evaluating advertising, it is important to consider not only textual information, but also visual elements such as illustrations, colours, pictograms, and even fonts, if they influence the perception of information.
Countries where we provide this service
We provide advice on various issues, help find the best solution, and evaluate advertising content in the Baltic countries and other EU countries (under a separate agreement).
