All food products supplied to the market must be labelled in the official language and comply with European Union and national requirements. Compliance must be ensured both when introducing a new product to the market and when importing or exporting a product to new markets.
Product labelling refers to words, data, trademarks, and registered brand names related to a food product. The definition of labelling also includes images or symbols on packaging, documents, information sheets, labels, and rings or bands that are attached to or refer to such products.
Food labelling is a complex service that helps to ensure compliance with all relevant requirements and avoid threats such as product recall, the need to re-label packaging, reputational damage, etc.
Although most product categories are harmonized at the EU level, in practice, the labelling of products with the same composition can vary significantly depending on the country to which they are supplied. Particular attention is also required for issues such as the labelling of organic products and the use of other claims (e.g., “sugar-free,” “easily digestible”).
Considering regulatory standards and best practices in target markets, we recommend the following:
- Apply relevant legislation.
- Formulate labelling instructions and claims.
- Avoid challenges that arise during the labelling process.
Countries where we provide this service
Food labelling is very strictly regulated. The requirements applicable in this area are defined by dozens of European Union and national laws. We provide regulatory translations into official languages and ensure legal compliance of food labelling in the Baltic States, Poland, and other countries (subject to separate agreement). Compliance is ensured separately for each market where the product is distributed.
INTRA VIRES experts assist in various stages of food labelling:
- We assess the legal compliance of packaging layouts with EU and national requirements.
- We help ensure that the name of the food product complies with its legal name.
- We prepare regulatory translations of label texts.
- We check whether the food label texts that have already been prepared comply with the requirements applicable to the target market.
- We unify label texts adapted to different markets.
- We participate in the creation of packaging layouts and label designs.
Food labelling: what to pay attention to?
- Regulation (EU) No. 1169/2011, which specifies how food information must be provided to consumers, is the most important piece of legislation governing food labelling in the European Union.
- Only new foods included in the EU’s list of novel foods may be supplied to EU countries. When importing food products from non-EU countries, it is recommended to first check whether the supplier can provide the master text and product specifications used to prepare the labelling.
- If any ingredient has been used and is only permitted for use in food supplements, it is necessary to ensure that its use in food products is permitted under current legislation.
Why is it worth turning to experts?
Correct food labelling ensures not only legal compliance but also transparent communication with the consumer. A clearly and consistently labelled product promotes consumer confidence, reduces the risk of legal liability and penalties, and helps to introduce the product to new markets more smoothly. With the help of INTRA VIRES experts, you will be able to better understand the nuances of the labelling process and receive specific recommendations and valuable insights that will help you effectively address the challenges that arise throughout the process. We strive to build successful partnerships with responsible and quality-oriented customers to ensure a smooth and secure launch of food products on the market.
Contact us to discuss and find the most suitable solution for your needs!
