Pet food advertising can be published on television, radio, the internet, in print media, brochures, etc. It is important to note that the information provided in advertising content must comply with both EU and national requirements. It also must not mislead consumers or create an unrealistic image of the product.
A professional evaluation of pet food advertising not only helps to ensure that the advertising complies with current legal requirements but also increases consumer confidence. In their evaluation conclusions, our experts will share not only critical insights, but also recommendations and best practices.
Considering the intended advertising format and the specifics of pet food, we will help ensure:
- Legal compliance with EU and national requirements.
- Compliance with language requirements in various EU countries.
- Compliance of content with advertising legislation requirements.
- Compliance of texts, audio recordings, and visuals with the requirements applied by advertising channels (news portals, TV channels, radio stations, etc.).
Countries where we provide this service
The requirements for advertising pet food are set by the responsible authorities in each EU country. We provide advice on various issues, help find the best solution, and evaluate advertising content in the Baltic countries, Poland, and other countries (subject to separate agreement).
