Advertising is any form of information disseminated by any means that encourages the purchase of goods or the use of services. It can be published in various forms: on television, radio, the Internet, in print media, brochures, etc. Although each of these channels requires a different advertising format (video or audio recording, text, etc.), all information provided in advertisements relating to medical devices must comply with the requirements applicable to this product category. Otherwise, it cannot be published, and if violations are found in an advertisement that has already been published, fines, reputational damage, and other unpleasant consequences may ensue.
In the case of medical devices, when using various claims in advertising content, it is particularly important to present information in such a way that it does not mislead consumers and informs them about the possible risks associated with the use of the devices and provides other important information.
Considering the intended advertising format and the specifics of medical devices, we will provide the following services:
- We will accurately determine the requirements applicable to advertising entities and the content and presentation of advertising.
- We will ensure legal compliance with EU and national requirements.
- We will refine the statements and warnings appropriate for the product advertisement.
- We will ensure compliance with language requirements in target countries.
- We will ensure that the content complies with advertising legislation requirements.
In their assessment conclusions, our experts will share not only critical insights but also recommendations.
Countries where we provide this service
The responsible state authorities set requirements and restrictions related to the advertising of medical devices. We advise on various issues, help find the best solution, and evaluate advertising content in the Baltic countries and other EU countries (under a separate agreement).
