The category of detergents, cleaning agents, and laundry detergents includes a wide variety of products. Most of these products pose various risks to the environment and human health, especially if they are used in inappropriate quantities or without following the specified safety measures. For this reason, it is particularly important to ensure that advertising content accurately reflects the risks posed by the product and does not mislead consumers.
Advertisements can be published in various forms: on television, radio, the internet, in print media, brochures, etc. Regardless of the format of the advertisement (video or audio recording, text, etc.), it is necessary to ensure that all elements of the advertising content are clearly presented and reflect the risks posed by the product and the specifics of its use, that the claims made in the advertisement are justified, etc.
Professional evaluation of advertisements for detergents, cleaning products, and laundry detergents will help to avoid various inconsistencies and their consequences, as well as damage to reputation, while increasing consumer confidence and creating a realistic image of the product.
Taking into account the advertising format and product characteristics, we will help to ensure:
- The correct use of claims and warnings.
- Compliance with language requirements in various EU countries.
- Compliance of content with advertising legislation.
- Proper translation and adaptation of advertising, taking into account market characteristics and linguistic nuances.
Advertising detergents, cleaning products, and laundry detergents: what to look out for?
When evaluating advertising, it is important to consider not only the textual information, but also the visual elements – illustrations, colors, pictograms, and even fonts, if they influence the perception of the information. It is also important to properly depict the various nuances of product use, especially when it comes to sensitive consumer groups – for example, the need to keep laundry capsules away from children.
Countries where we provide this service
The assessment of advertisements for detergents, cleaning products, and laundry detergents is closely linked to EU and national legislation. We provide consultations and perform professional advertising assessments in the Baltic countries and other EU countries (under a separate agreement).
