When advertising cosmetic products, it is necessary to consider national and EU legislation, which helps to ensure that all elements of the advertising content are clearly presented, do not mislead consumers, and accurately reflect the characteristics of the products and the risks associated with their use. These requirements cover all advertising channels, from social networks and websites to television, print, radio, and other formats.
Professional evaluation of cosmetic product advertising will help to avoid various non-compliance issues and the associated financial consequences and reputational damage, while at the same time increasing consumer confidence and creating a strong brand image.
Considering the advertising format and product characteristics, we will help ensure:
- Legal compliance with EU and national requirements.
- Correct use of claims and warnings.
- Compliance with language requirements in various EU countries.
- Compliance of content with advertising legislation.
- Compliance of texts, audio recordings, and visuals with the requirements applied by advertising channels (news portals, TV channels, radio stations, etc.).
Cosmetics advertising: what to look out for?
When evaluating advertising, it is important to consider not only the textual information, but also the visual elements – illustrations, colours, pictograms, and even fonts, if they influence the perception of the information.
Countries where we provide this service
The requirements and restrictions related to the advertising of cosmetic products are defined by both EU and national legislation. We advise on various issues, help find the best solution, and evaluate advertising content in the Baltic countries and other EU countries (under a separate agreement).
