The path from product idea to launch in the target market consists of many small steps. It is necessary to consider the requirements of state institutions and EU legislation, and even minor non-compliance may require the product to be re-labelled or completely withdrawn from the market.
Working with clients from more than 20 countries every year, we strive to continuously deepen our knowledge, follow market changes, and apply solutions that meet the current needs of our clients and consumers. All this experience and knowledge is dedicated to ensuring that the regulatory process is smooth and high-quality, and that your product ends up on the right shelf.
Considering individual needs, we provide advice on various issues and participate in different stages of pet food regulation. Depending on your needs or preferences, consultations can take place in person, by phone, or online (in writing or by video call). We also have a network of reliable partners, thanks to which we can successfully implement multilateral projects in target markets where pet food supply is planned.
Countries where we provide this service
Pet food regulations are closely linked to national requirements. We advise on a wide range of issues, help you find the best solution, and ensure legal compliance of products in the Baltic States, Poland, and other countries (subject to separate agreement).
The most common questions and topics we consult on:
- What mandatory labelling requirements apply to pet food in a specific country?
- What information must be provided on the packaging?
- Does the packaging labelling need to be translated into the official languages of all target markets?
- Can marketing claims such as “natural,” “grain-free,” or “super-premium” be used? How and is it necessary to substantiate them?
- Which words are regulated or prohibited?
- What symbols or certificates can be used on the label?
- Can pictograms (e.g., “GMO-free,” “organic”) be used? Is official approval required for this?
- How should products suitable for certain animal species be labelled?
- Is it possible to indicate several animal species (e.g., dogs and cats) on one pet food package?
- How should the country of origin and manufacturer/importer of pet food be indicated?
- Is it necessary to indicate the manufacturer of pet food in the EU or a third country?
- QR codes and additional information on the packaging: what is important to note?
- Can some product information be transferred to digital form?
- How to ensure that labelling complies with legislation?
These are just a few examples. We are ready to advise you on a wide range of issues and help you find the best solution for you.
