Advertisements can be published in various forms: on television, radio, the internet, in print media, brochures, etc. Although each of these channels requires a different advertising format (video or audio recording, text, etc.), all information provided in advertisements related to foods for special medical purposes (FSMP) must comply with the requirements relevant to this product category. Otherwise, it cannot be published, and if violations are found in an advertisement that has already been published, fines, reputational damage, and other unpleasant consequences may ensue.
Considering the target advertising format and the specifics of SMPMP, we will help to ensure:
- Legal compliance of advertising content with EU and national requirements.
- Compliance with language requirements in various EU countries.
- Compliance of content with advertising legislation requirements.
- Compliance of texts, audio recordings, and visuals with the requirements applied by advertising channels (news portals, TV channels, radio stations, etc.).
In their assessment conclusions, our experts will share not only critical insights but also recommendations.
Countries where we provide this service
The requirements and restrictions related to the advertising of food products for special medical purposes are set by the competent state authorities. We advise on various issues, help find the best solution, and evaluate advertising content in the Baltic countries and other EU countries (under a separate agreement).
