Advertising can be published in various forms: on television, radio, the internet, in print media, brochures, etc. Although each of these channels requires a different advertising format (video or audio recording, text, etc.), all information related to food products in advertisements must comply with both EU and national requirements. Otherwise, it cannot be published, and if violations are found in an advertisement that has already been published, fines, reputational damage, and other unpleasant consequences may ensue.
The evaluation of food product advertising, based on good market practices and current guidelines, helps to ensure that advertising complies with existing requirements and that information is presented in a way that does not mislead consumers. In their assessment conclusions, our experts will share not only critical comments but also recommendations.
Considering the intended advertising format and the specifics of food products, we will help ensure:
- Legal compliance with EU and national requirements.
- Compliance with language requirements in various EU countries.
- Compliance of texts, audio recordings, and visuals with the requirements of advertising channels (news portals, TV channels, radio stations, etc.).
Countries where we provide this service
The requirements and restrictions applicable to food advertising are closely related to national requirements. We advise on various issues, help find the best solution, and evaluate advertising content in the Baltic countries, Poland, and other countries (subject to separate agreement).
Why is it worth contacting experts?
Taking into account the current circumstances, we will verify the validity of the product claims and ensure the transparency of information and compliance with applicable legislation. We also offer assistance and look for alternative solutions in cases where the authorities decide that the information presented in the advertising content is not appropriate.
Contact us to discuss and find the most suitable solution for your needs!
