Advertising of home fragrances must not only realistically reflect the product, but also not mislead consumers. This applies to all advertising channels: television, radio, print, websites, etc. Advertising must also comply with the requirements set out in legislation.
Professional evaluation of home fragrance advertising helps to avoid various inconsistencies and the associated financial consequences and damage to reputation, while at the same time increasing consumer confidence and creating a strong brand image.
Taking into account the advertising format and product characteristics, we will help ensure:
- Legal compliance with EU and national requirements.
- Correct use of statements and warnings.
- Compliance with language requirements in various EU countries.
- Proper translation and adaptation of advertising, taking into account market specifics and language nuances.
Advertising home fragrances: what to look out for?
When evaluating advertising content, it is important to consider not only the textual information, but also the visual elements – illustrations, colours, pictograms, and even fonts, if they influence the understanding of the information.
Countries where we provide this service
When preparing advertising content for home fragrances, it is necessary to comply with EU legislation and national requirements. We advise on various issues, help find the best solution, and ensure the legal compliance of advertising content in the Baltic countries and other EU countries (under a separate agreement).
